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Showing Original Post only (View all)Trump's constant tweeting is actually a negative for Twitter, top analyst says [View all]
Source: CNBC
Twitter is not seeing a boost in business from the "Trump effect" despite the president's active tweeting, as advertisers steer clear of the platform so their brands don't get targeted, analyst Richard Kramer said on Thursday.
Shares of Twitter were tanking in premarket trading on Thursday after forward guidance missed expectations by a landslide and quarterly revenue was far below estimates. Earnings, however, did beat forecasts.
"I think whatever your political views, it's clear that Trump is extremely divisive, and this isn't really a positive for advertisers," Kramer told CNBC's "Worldwide Exchange," speaking ahead of Twitter's earnings report.
The Arete Research co-founder and senior analyst said his firm still has a negative view on Twitter because although monthly average users are growing, the platform is becoming riskier for advertising, which is a main profit driver for competitors like Facebook and Alphabet's Google.
Read more: http://www.cnbc.com/2017/02/09/trumps-constant-tweeting-is-actually-a-negative-for-twitter-top-analyst-says.html?
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