Lego is selling a 'Women of NASA' set featuring 4 female scientists, engineers, and astronauts

[xor]

22. Not sure I see the problem. Lego is doing it to encourage folks to buy girls these toys

and to get them into building stuff. Lego folks may have some social message too, but I suspect the main goal is to tap into the girl power market. Which I don't see why that's a problem. It will likely get some girls who may not have been given such toys or asked for such toys into getting into the whole building/engineering type stuff. It helps get past the lingering "girls don't engineer/build" mindset that still seems to exist in some circles.

While most of us here on DU may not view toys and gender roles in that way, the fact remains that there is a good portion of the population that hasn't moved away from such rigid thinking. This seems like it might be a win-win for Lego and for girls who otherwise may have been left out before.