Facebook to show who buys political ads [View all]
Source: BBC News
Political advertisers will have to verify their identity and location and their posts will carry a disclosure saying "paid for by".
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"When it comes to advertising on Facebook, people should be able to tell who the advertiser is and see the ads they're running, especially for political ads," Rob Goldman, Facebook's vice president of ads, said in a blog post. By clicking on the "paid for by" disclosure, users would be able to see more details about the advertiser, he added.
Facebook said it was expanding the transparency measures to all ads, and that they would all have to be linked to a page. Users would also be able to view the ads any page was running, it added.
Tests for the new tools would start in Canada, with a goal of having them in place in the US ahead of the midterm elections, in November 2018.
Read more: http://www.bbc.com/news/technology-41785158
Facebook has known about this problem for over one year. They need not wait to roll this out. Maybe they are "reaching out" to their funders for approval. /cynicism
The article discusses Congressional investigations and Twitter's gestures toward "not ruining the world".
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