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In reply to the discussion: Facebook in storm over Cambridge Analytica data scandal [View all]haele
(12,645 posts)It's cheaper and easier for them to reach out to a specific customer base than just a web-site competing for other eyes on Google or Bing. Facebook is often used as a portal in the "Gig" economy.
For example, Kidlet used to sell Scentscy products out of her home (they're sort of like Tupperware; not quite an MLM as in she could make money without anyone downstream if she has a wide circle of friends and/or is innovative about events, but the business is similar in structure); the website that company gave her to sell from is exclusively Facebook based.
There are a number of other businesses - food trucks, photographers, farmer's market vendors, etsy-type craftspeople - who use Facebook almost exclusively because that's where their customers hang out.
Haele