NASCAR's Founding Family Is Looking Into Options On Selling Its Stake: Report

[SergeStorms]

22. I think they're using Goldman Sachs.....

to ascertain a dollar value for the France family to ask for their entire share. It has to be at least a billion they'll be asking. NASCAR and the France family got very greedy. They started building tracks all over the nation (usually of the same length and configuration) and they closed the tracks where NASCAR got it's roots. North Wilkesboro, Martinsville, and other short tracks were shit-canned because they didn't have the "luxury boxes" for the high-rollers and sponsors. It became very expensive to put one car on the track every week (upwards of $20 million a year), and many of the smaller teams fell by the wayside. They couldn't find sponsors who were willing to pony up that kind of money for advertising (especially if their car wrecked on the first lap). The big name/big money teams with multiple cars took over, and that's why they're where they are today.

The 1990s and early 2000s were the "up" times for NASCAR, but then the France family got greedy and stupid. Now they don't want to make the changes that need to be made to recover. A family of four can't go to the track for less than $500, and that's just too much money for the fans that made NASCAR as successful as it used to be.