Three activists 'prisoners' after slipping aboard Japanese ship

[Bodhi BloodWave]

46. In my eyes its not so much playing things up to maximum effect as its lying and twisting the truth

While this is wiki and as such not exactly the most truthworthy of sites for facts, it does refer to some things in his book Earthforce as well.

Watson's public relations savvy is shown in an episode of Whale Wars when he creates an international "media storm"[48] after two crewmembers are detained on a Japanese whaling vessel. In his book, Earthforce!, Watson advises readers to make up facts and figures when they need to, and to deliver them to reporters confidently.[7] He also states that the "truth is irrelevant" due to the nature of mass media.[49] In response to criticism that he manipulates the media, Watson has stated: "What we do is provide the media with the kind of stories they can't resist... and this is how we bring attention to what's happening to the whales, the seals, the sharks and the other marine conservation campaigns we're involved in."[11]

I mean, why should I trust the words of somebody who advices people to make up facts and states that the "truth is irrelevant"