Harley-Davidson sales slump as U.S. motorcycle business falters

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3. It's not just the tarrifs it's their entire business model....

....they switched from being a meat and potatoes American motorcycle company to being a "lifestyle brand" more concerned with selling t-shirts and high priced motorcycles to middle aged hedge fund types going through mid-life crisis.

Gibson guitars did the same thing and essentially priced beginners out of buying their actual products, and focused more on t-shirts and branded logo items. And both companies have suffered for it. They deserve every bit of misery they get for the decisions of their shitty CEO's, both of whom were hired for their resumes and not for their actual knowledge of or interest in the products they were charged with selling.

I own both a Harley and a Gibson guitar both of which were bought years ago. But never in a million years would I ever recommend anyone in the market to buy a new product from either of those companies. Anyone would be better off buying one of the countless used items in great shape from older folks who went through the aforementioned mid-life crisis, realized they weren't going to be a Hells Angel or the next Jimi Hendrix and are opting to unload barely used product at great prices.