Latest Breaking News
In reply to the discussion: Trump Blasts Tillerson as Dumb and Lazy after Ex-Secretary of State's Criticism [View all]hatrack
(64,831 posts)He is, after all, the guy who test-marketed his new playpen as the Department of Swagger -
On Monday, coupled with the launch of Secretary of State Mike Pompeos Instagram account, the State Department launched a campaign rebranding itself the Department of Swagger.
Replete with a composite photo of William Shakespeare, Gen. George S. Patton and Pompeo (because the Bard and Old Blood and Guts all had #swagger, apparently. Who knew?) and a PhotoShopped State Department seal now ringed by the words DEPARTMENT OF SWAGGER, the not-so-soft relaunch is the diplomatic version of New Coke. Put aside the fact that the departments catchphrase sounds more like a product line of Old Spice deodorant than a label for a venerated institution thats been led by American icons from Thomas Jefferson to Dean Acheson. Yes, its a long strange trip from present at the creation to swagger.
The new slogan is the latest indication that the administration is misdiagnosing States real problems: understaffing and under-resourcing to the point of wholesale dysfunction, the damage to Americas reputation in the world and a five-letter millstone dragging down our diplomats thats spelled T-R-U-M-P. #Swagger misdiagnoses one problema hollowed out civilian forceand exacerbates another: managing the perception of arrogance and reckless unilateralism.
#Swagger sounds like a tagline on a Cialis commercial. To run the State Department, it takes a villagenot Viagra. And right now at the State Department there is not even a small village. Forty out of 100 major management jobs are vacant, and five of six undersecretary positions are unfilled by Senate-confirmed appointees. We dont even have nominees for ambassador to Saudi Arabia, Turkey, Qatar, Pakistan or Australia. Anything happening in those countries where you might want a chief of mission?
EDIT
https://www.politico.com/magazine/story/2018/09/13/state-department-mike-pompeo-swagger-donald-trump-219867