Howard Dean Set To Make Comeback As Head Of New Dem Voter Data Program

[JaneQPublic]

2. Another article on Dr. Dean's new gig

https://www.apnews.com/9a47a0def9234e338bc72053e86f221f

The arrangement would allow the national party, state parties and independent political action groups on the left to share voter data in real time during campaigns. That means, for example, that a field worker for a congressional campaign in Iowa and another for an independent political action committee knocking on doors in Florida could update a master voter file essentially as they work. When a presidential campaign spends big money on consumer data to update voter profiles, the new information would go into the file as well. And all participating organizations would have access to the latest information.

Parties, campaigns and PACs use that kind of voter data to decide which voters to call and who to visit in person or to determine which voters receive targeted digital ads on platforms such as Facebook and YouTube, among other things.

Currently, political action groups on the left must gather, update and use data independently from the party.

Perez made a Democratic data exchange a top priority after Republicans used their own version to help Donald Trump win the White House in 2016. But Perez ran into resistance from state parties that have long controlled their own voter files and used them as a revenue source by selling them to candidates.

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https://www.apnews.com/9a47a0def9234e338bc72053e86f221f