Trump's Cash Crunch Constrains His Campaign at a Critical Juncture [View all]
Source: New York Times
To close the budgetary shortfall, Mr. Trump has slashed millions of dollars in previously reserved television ads and detoured from the battleground states that will decide the election for a stop in California last weekend to refill his campaign coffers. He has also tried to jump-start his online fund-raising with increasingly aggressive tactics, sending out as many as 14 email solicitations in a day.
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Last week, senior Trump campaign officials huddled with the Republican National Committee leadership in Washington, D.C., to hash out spending plans for the race’s final days, a discussion that included the possibility of taking out a loan or delaying payment on some bills past Election Day to fully fund operations, according to a person familiar with the matter.
Perhaps nothing underscores how acute and unexpected the budget situation is for Mr. Trump as much as his television ad budget. His cash on hand entering October was $40 million less than the $104.4 million he had previously reserved in television ads for the final five weeks, according to Advertising Analytics data. So earlier this week, Mr. Trump’s campaign and the R.N.C. announced that the party would begin funding coordinated ads in many key states, a move that lessens the financial squeeze on Mr. Trump.
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After fears of a looming cash crunch first surfaced last month, Mr. Trump wrote on Twitter that “if more money is needed, which I doubt it will be,” he would “put it up!” Yet Mr. Trump has so far donated nothing to his re-election campaign, even as it has spent millions on his private businesses, and some top aides are reluctant to directly request that he dip into his own bank account.
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https://www.nytimes.com/2020/10/22/us/politics/trump-campaign-money.html
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