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Showing Original Post only (View all)G.O.P. Group Warns of 'Defector' List If Donors Uncheck Recurring Box [View all]
Source: New York Times
The political arm of House Republicans is deploying a prechecked box to enroll donors into repeating monthly donations and using ominous language to warn them of the consequences if they opt out: If you UNCHECK this box, we will have to tell Trump youre a DEFECTOR.
The language appears to be an effort by the National Republican Congressional Committee to increase its volume of recurring donations, which are highly lucrative, while invoking former President Donald J. Trumps popularity with the conservative base. Those donors who do not proactively uncheck the box will have their credit cards billed or bank accounts deducted for donations every month.
The prechecked box is the same tactic and tool that resulted in a surge of refunds and credit card complaints when used by Mr. Trumps campaign last year, according to an investigation published by The New York Times over the weekend. The Trump operation made the language inside its prechecked boxes increasingly opaque as the election neared. Consumer advocates and user-interface designers said the prechecked boxes were a dark pattern intended to deceive Mr. Trumps supporters.
The Trump operation issued more than $122 million in refunds in the 2020 cycle, which was 10.7 percent of what Mr. Trumps campaign, the Republican National Committee and their shared accounts raised. Refunds increased as the campaign began prechecking the boxes, which at one point withdrew donations every week as well as introduced a money bomb that doubled a contribution.
Read more: https://www.nytimes.com/2021/04/07/us/politics/republicans-donations-trump.html