Washington Football Team to reveal name, identity on Feb. 2 [View all]

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Source: Washington Post

Washington Football Team

Washington Football Team to reveal name, identity on Feb. 2

By Nicki Jhabvala
Today at 8:17 a.m. EST

A year and a half after retiring its old name and promising a new one, the Washington Football Team will soon reveal its identity. In a lengthy video published Tuesday morning, Washington announced that it will unveil its name and logo Feb. 2.

The pending announcement will finalize a lengthy rebranding that began in July 2020, amid mounting pressure from team sponsors, local officials, and Native American activists and advocacy groups who had urged the NFL the force a change. The team retired its old name and adopted Washington Football Team in the interim, as it navigated the legal hurdles and marketing challenges that come with overhauling an 87-year-old brand.

That rebrand has stretched to nearly every facet of the organization, including the names of streets leading into headquarters in Ashburn, Va., and its stadium in Landover, Md., and has not only posed a shift in aesthetic, but a complete 180 in philosophy. Team owner Daniel Snyder, who grew up a fan before purchasing the team in 1999, had fought vehemently against calls to change the name, insisting it honored the heritage of Native Americans. In a 2013 interview, he vowed: "We'll never change the name. It's that simple. NEVER -- you can use caps."

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By Nicki Jhabvala
Nicki Jhabvala joined The Washington Post in July 2020 after spending six years covering the Denver Broncos, first for the Denver Post (2014-2018) and later the Athletic (2018-2020). She has also been an editor and producer for the New York Times, Sports on Earth and Sports Illustrated. Twitter https://twitter.com/NickiJhabvala

Read more: https://www.washingtonpost.com/sports/2022/01/04/washington-football-team-name-change-announcement-date/

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I guess it's too much to hope for that the new name will be the Punxsutawney Phils.

No paywall, but the headline is less informative:

Associated Press
Washington to reveal new name Feb. 2; won't be RedWolves

https://finance.yahoo.com/news/washington-reveal-name-feb-2-141530661.html

STEPHEN WHYNO
Tue, January 4, 2022, 9:15 AM

Washington's NFL team announced Tuesday it will unveil its new name on Feb. 2 and that it will not be called the Wolves or RedWolves.

Commanders, Defenders, Red Hogs, Armada, Presidents, Brigade and the status quo "Washington Football Team" were the other finalists.

Team president Jason Wright said the decision was made not to go with Wolves or RedWolves because of trademarks held by other organizations. Those possibilities were popular among Washington fans.

The new helmets and uniforms will still feature the franchise's signature burgundy-and-gold colors. A video teasing the reveal also included a "W" logo making an appearance.

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