Amazon increases the price of Prime nearly 17% to $139 per year

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56. I am in the same boat, I finally did subscribe to Prime.

It's really good for things you would need to go out of your way for, like when cat chewed through a phone charger cord, I can just shop and compare many more than I'd see in store and buy that without accumulating $50 worth of other stuff for free shipping before hitting the purchase button.

Also very useful for items that are hard to find in a store or bulk amounts you can't normally get. I probably covered my subscription fee once just by purchasing a large bottle of generic liquid sucralose sweetener for $20 that has lasted over a year instead of getting tiny 1oz bottles of liquid Splenda every month which cost $4.99 each in the grocery store.

It's also really helpful when my elderly father who lives in another state needs something - I can just buy and ship it directly to him instead of finding it in a store somewhere and driving an hour each way to deliver it. Also shipping Christmas gifts - Prime applies for your account no matter where you ship.

You can also get a small discount for subscribing to certain items on a schedule, or choosing to group multiple purchases so they're delivered one day a week at once instead of separate shipments.