From trees to decorative chickens, holiday decor could boost retailers as shoppers pull back on gifts [View all]

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Source: cnbc




Published Wed, Updated Wed, Dec 18 20248:58 AM EST Melissa Repko

Key Points

Retailers, including Walmart and Home Depot, are trying to capitalize on customers who are going big on seasonal decor, even as they watch the budget with other discretionary spending.
Consumers said they planned to spend 9% more on nongift purchases than a year ago, with most of that jump coming from higher spending on holiday decorations, according to Deloitte’s annual holiday survey.
Yet the National Tree Company said sales of artificial trees are slow, after the pandemic bump and due to inflation’s lingering impact.


For the holiday season, the front lawn of the Milam family’s house in Dallas has transformed into a mini golf winter wonderland.

Visitors stop by from nearly sunrise to sunset to admire the Christmas decorations — and to borrow a club to play a round of putt-putt themed around Santa, candy canes, snowflakes and more.

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Consumers are prioritizing decorations and experiences over gifts this holiday season, according to an annual holiday spending survey by consulting firm Deloitte. The survey found that respondents expected to spend a little less on gifts this year – down about 3% year over year. But they planned to spend about 9% more on nongift purchases, with most of that jump coming from holiday decorations..............................................



Survey respondents said they planned to spend $181 on home-related items, furnishings and holiday decorations, up 22% year over year and nearly 60% more than the pre-pandemic 2019 holiday season.

Holiday decor is providing a boost for retailers, even those like Target,
Dollar General and Dollar Tree, which have noticed a pullback in other categories......................................................

Read more: https://www.cnbc.com/2024/12/18/holiday-decor-spending-could-help-retailers.html

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The Milam family turned its front lawn into a holiday-themed putt-putt course. Going all out on Christmas decorations has become a tradition for the Dallas family