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It's only been a few weeks since that ridiculous E.O. was signed. 
They apparently have generated the list based on those who have so far "publicly announced" their position changes, and those who did are some pretty large companies that have a large footprint around the country.
The NAACP frequently does "Advisories" - although it has mostly been on travel. E.g., -
NAACP Travel Advisory for the State of Florida
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