Lance Armstrong reportedly mulling doping admission

[Javaman]

7. I live in Austin and he's always been known as being a colossal jerk.

but I'm looking at this from a PR marketing stand point.

after he confesses, watch the talk show circuit explode with talking heads wanting to interview him.

They will use the "somber tone" technique. armstrong will be all humble and take full blame until it becomes his new ID.

And before you know it, he's on a lifetime special movie of the week about his life. Granted most of it will be lies and many if not all his ex team mates will be pissed off once again, but that won't matter because armstrong will have endeared himself to the public by coming clean.

jerks are like chameleons, they know how to play the public.