ICE plans $100 million 'wartime recruitment' push targeting gun shows, military fans for hires [View all]

[demmiblue]

Source: WaPo

Recruitment posters shared by U.S. Immigration and Customs Enforcement and the Department of Homeland Security on their social media channels appeared to mimic video games in their style and tone. (Immigration and Customs Enforcement ; Department of Homeland Security)

U.S. Immigration and Customs Enforcement officials are planning to spend $100 million over a one-year period to recruit gun-rights supporters and military enthusiasts through online influencers and a geo-targeted advertising campaign, part of what the agency called a “wartime recruitment” strategy it said was critical to hiring thousands of new deportation officers nationwide, according to an internal document reviewed by The Washington Post.

Read more: https://www.washingtonpost.com/technology/2025/12/31/ice-wartime-recruitment-push/

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New: We got an internal ICE document revealing its 0 million ad plan to bring in 14,000 new hires: deals with "tactical" influencers; ads to gun & military buffs; and geo-targeting phones around NASCAR races and gun shows.

A "wartime recruitment" mode with paramilitary branding: wapo.st/44QrP5j

— Drew Harwell (@drewharwell.com) 2025-12-31T12:09:38.276Z