Got (whole) milk? USDA uses a mustachioed Trump to push whole dairy [View all]
Source: USA Today
Jan. 12, 2026, 6:12 p.m. ET
Got (whole) milk? The U.S. Department of Agriculture (USDA) says it's time to "drink up."
The agency shared an image of President Donald Trump sporting a milk mustache makeover on social media on Jan. 11, quickly amassing millions of views and thousands of comments. The post, accompanied by the hashtag "#DrinkWholeMilk," features an image of Trump looking into the camera while leaning against his Oval Office desk with a glass of milk.
Reminiscent of the "Got Milk?" ads of the 90s and 2000s, Trump can be seen in the apparently edited image with a line of milk on his upper lip beneath the title, "The Milk Mustache Is Back. Drink Whole Milk."
The push towards whole dairy is part of a new set of guidelines released by the USDA under Health Secretary Robert F. Kennedy Jr. on Jan. 7, which emphasized full-fat dairy, protein and "healthy fats."
Read more: https://www.usatoday.com/story/news/health/2026/01/12/trump-milk-mustache-usda/88145160007/