TikTok Is Now Collecting Even More Data About Its Users. Here Are the 3 Biggest Changes [View all]

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Source: Wired

Now that it’s under US-based ownership, TikTok potentially collects more detailed information about its users, including precise location data. A spokesperson for TikTok USDS declined to comment.

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TikTok’s change in location tracking is one of the most notable updates in this new privacy policy. Before this update, the app did not collect the precise, GPS-derived location data of US users. Now, if you give TikTok permission to use your phone’s location services, then the app may collect granular information about your exact whereabouts. Similar kinds of precise location data is also tracked by other social media apps, like Instagram and X.

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Rather than an adjustment, TikTok’s policy on AI interactions adds a new topic to the privacy policy document. Now, users' interactions with any of TikTok’s AI tools explicitly fall under data that the service may collect and store. This includes any prompts as well as the AI-generated outputs. The metadata attached to your interactions with AI tools may also be automatically logged.

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TikTok Expands Its Ads Network
This change to TikTok’s privacy policy may not be as immediately noticeable to users, but it will likely have an impact on the types of ads you see outside of TikTok. So, rather than just using your collected data to target you while using the app, TikTok may now further leverage that info to serve you more relevant ads wherever you go online. As part of this advertising change, TikTok also now explicitly mentions publishers as one kind of partner the platform works with to get new data.

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Read more: https://www.wired.com/story/tiktok-new-privacy-policy/