Amazon Is Actually Sinking Whopping $75 Million Into Melania Trump Documentary -- Box Office Looking Dismal: Report [View all]
Source: MEDIAite
Jan 24th, 2026, 10:54 am
Amazon is actually sinking $75 million to their new Melania Trump documentary rather than just the initially reported $40 million that was paid for the distribution rights, according to a new report.
Puck’s Matthew Belloni reported that Amazon MGM Studios is sinking $35 million into its prints and advertising budget for the Brett Ratner-directed Melania, which opens in more than 1,0000 theaters on January 30. It is also opening in more than a dozen international territories.
A $35 million advertising budget for a documentary is about as unusual as paying $40 million for the rights to one. Documentaries typically don’t pull in big dollars at the box office, unless the documentary happens to be a Taylor Swift concert. Films typically need to make about twice their total cost to turn a profit.
The Melania movie will be holding a premiere, which will be attended by President Donald Trump and the first lady, at the recently-renamed Kennedy Center. The first lady will also be holding a private screening of the movie on Saturday at the White House.
Read more: https://www.mediaite.com/media/entertainment/amazon-is-actually-sinking-whopping-75-million-into-melania-trump-documentary-box-office-looking-dismal-report/
I thought the WH theater was in the East Room building that got demolished.
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