Wellness rules and its a start.
What is not so easy to get makes people think a little before indulging.
Like in NYC.
The 48 ounce sodas are banned in some place.
The object is to make people think, and it does work.
(though people in the UK are skinny compared to people in the USA) 
That is why they can fit in those speedos and we look ridiculous (not in all cases but in lots of cases).
A 48 ounce soda is 780 calories for a 90-120 minute movie, and they give free refills in movie theatres. I used to indulge.
Since last year I have lost 120 plus pounds and dang I feel better.
And those great snacks when we were kids are really bad for a person.
Same with fried fast food.
There are better things to eat, and slowly but surely, MacDonalds and the rest will adapt and serve different things if they want to survive(some already are doing that).
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