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Showing Original Post only (View all)Former Apple retail chief Ron Johnson fired from J.C. Penney [View all]
Source: Fortune
FORTUNE -- Ron Johnson, the former Target (TGT) manager who tried to save the ailing J.C. Penney (JCP) using lessons he learned building Apple's (AAPL) retail empire was fired Monday.
CNBC had the scoop and the Wall Street Journal confirmed it.
But his strategy -- selling boutique brands at fixed prices to customers raised on clearance sales -- failed spectacularly. The company lost $4.3 billion in sales in 2012, including a 28.4% drop in the all-important holiday season.
Read more: http://tech.fortune.cnn.com/2013/04/08/apple-johnson-penney-fired/
Also:
JC Penney ousts CEO Ron Johnson, brings back his predecessor
Ron Johnson was ousted as chief executive of J.C. Penney Co. after a remarkably short and gaffe-filled tenure that succeeded mainly in driving away customers.
Johnson was lured 17 months ago from a top job at Apple Inc., where he was celebrated for pioneering the technology giant's cutting-edge retail stores. But he stumbled badly at J.C. Penney, pursuing an unorthodox upscale strategy that alienated the company's budget-minded base.
http://www.latimes.com/business/la-fi-0409-penney-ceo-20130409,0,329826.story
It's official and thank God! Hopefully this grand iconic American company will be saved.
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They're definitely going for lower prices, judging by the JCP fliers in my mail. nt
SunSeeker
Apr 2013
#1
They sure are. Over the last several weeks I have received discount coupons from them for
avaistheone1
Apr 2013
#2
It wasn't just a lack of the brands. It was a spooky atmosphere in the store.
BlueStreak
Apr 2013
#24