Komen official quits Planned Parenthood dispute

[MarkCharles]

33. Advertising Age: Can Komen Recover From PR Crisis?

"In a case for the marketing textbooks, Susan G. Komen for the Cure showed how a brand can boomerang from one of the most loved into one of the most reviled in a head-snapping two days.

The story of how Komen got consumers seeing red, rather than pink, says a lot about how social-media wildfire can singe even the most fireproof of brands. But it also demonstrates how inconsistent communications can fan the flames, and illustrates how quickly sponsors can become engulfed in controversy. On its website, Komen, which has raised billions of dollars for breast-cancer research, lists more than 200 corporate partners. The question now is how much collateral damage those partners have sustained, and whether Komen can persuade them to stick around in the aftermath."

http://adage.com/article/news/komen-recover-pr-crisis/232540/


In other words,
SGK is "DOA"