Abercrombie & Fitch Faces Protests, Backlash for Not Selling Larger Sizes

[matt819]

14. More manufactured outrage

I know A&F has been controversial. Maybe it's been stupidity or maybe it's part of their marketing plan.

But if they don't want to sell to larger sizes, well, that's their choice. My local food co-op won't sell mass marketed process food. Should I bitch and moan about that or go to the regular grocery store? For whatever reason - demographics, marketing, finances - they have concentrated on their market. It's not against the law.

In contrast, another current manufactured consumer crisis are the bakers who refuse to bake wedding cakes for gay couples. That may well be their choice, but that particular choice is against the law, at least in some jurisdictions. So the shop-owners may have no recourse.

True, those who oppose this gay cake moratorium can fight it in the marketplace with boycotts and such. And Kirstie Allie can do the same, I suppose. But in the case of the clothing, it really is outrageous to demand a retailer sell what is not part of their marketing plan.