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In reply to the discussion: Abercrombie & Fitch Faces Protests, Backlash for Not Selling Larger Sizes [View all]FreeState
(10,702 posts)23. Actually they dont - the sizing for men stops before average too
http://www.cdc.gov/nchs/fastats/bodymeas.htm
Mens bottoms go to a waist size of 36 - 2 1/2 smaller than the average US male.
The women's waist size stops at 31 - 6 1/2 inches smaller than the average US female.
The women's definitely is smaller, but both are smaller than the average by quite a bit.
However, these averages are based on all adult average, Abercrombie's target marketing group is younger than the average adult US citizen, so the above average numbers are not comparable, we would need the average for 20-30 year olds, their target market.
Measured average height, weight, and waist circumference for adults ages 20 years and over
Men:
Height (inches): 69.3
Weight (pounds): 195.5
Waist circumference (inches): 39.7
Women:
Height (inches): 63.8
Weight (pounds): 166.2
Waist circumference (inches): 37.5
Men:
Height (inches): 69.3
Weight (pounds): 195.5
Waist circumference (inches): 39.7
Women:
Height (inches): 63.8
Weight (pounds): 166.2
Waist circumference (inches): 37.5
Mens bottoms go to a waist size of 36 - 2 1/2 smaller than the average US male.
The women's waist size stops at 31 - 6 1/2 inches smaller than the average US female.
The women's definitely is smaller, but both are smaller than the average by quite a bit.
However, these averages are based on all adult average, Abercrombie's target marketing group is younger than the average adult US citizen, so the above average numbers are not comparable, we would need the average for 20-30 year olds, their target market.
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Abercrombie & Fitch Faces Protests, Backlash for Not Selling Larger Sizes [View all]
Jake Izzy
May 2013
OP
Well, if they don't want to sell their clothing to 67% of U.S. consumers
The Velveteen Ocelot
May 2013
#2
It's not just that they don't sell those sizes. It is their stated reasons for doing so.
antigone382
May 2013
#49
Thanks, YES. I'm all in favor of "mobs taking away a private corporation's liberty."
TygrBright
May 2013
#26
Got it in one. The freedom to "sell to whatever market" is not/should not be a protected liberty.
TygrBright
May 2013
#50
Yeah, like the average sized guy running the "Fitch the Homeless" campaign...
antigone382
May 2013
#54
Did he use the word "losers"? Or did he just describe his target market? (nt)
Nye Bevan
May 2013
#66
What a stupid campaign. Why can't companies choose which niche they wish to market to?
Nye Bevan
May 2013
#65