Abercrombie & Fitch Faces Protests, Backlash for Not Selling Larger Sizes

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49. It's not just that they don't sell those sizes. It is their stated reasons for doing so.

Have you read the words of Mike Jeffries in relation to his company's practices? The goal is to cultivate a sense of coolness that directly depends on there being rejects in the world, people who just aren't good enough to cut it. His business model thrives on the kinds of exclusionary and dehumanizing attitudes that justify bullying.

Such an outlook may be inevitable, especially among the teenagers to whom A&F markets, but encouraging and celebrating that attitude is grotesque, and it is going to be shamed in today's world. The fact is we live in a world of social media, and people start movements all the time out of that. If your brand isn't smart enough to avoid statements that can incur the wrath of the general public, then you just might face consequences in the modern world. For A&F to decline the opportunity to do so reveals the dated nature of the brand.

And as far as "anerxophobia" (does that reference fear of slender people?) no one I have heard of in this scandal has said that slender people are inherently less cool, incapable of being socially accepted, and therefore unworthy of a market.