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In reply to the discussion: Abercrombie & Fitch Faces Protests, Backlash for Not Selling Larger Sizes [View all]mac56
(17,820 posts)62. You're missing the point by a mile.
A&F is perfectly entitled to make and sell any size clothing they choose. As someone wrote upthread: it's not that they only sell those sizes. It is their stated reasons for doing so.
The issue is that the CEO made it clear their business model relies upon their being "losers" in the world who aren't worthy to shop, let alone work, in his stores. His business model thrives on exclusionary and dehumanizing attitudes.
Did he break any laws? No, of course not.
Was he being an ass? Yup.
Does he, and his company, deserve to be called out on it? You bet. He was stupid, and he deserves his lumps.
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Abercrombie & Fitch Faces Protests, Backlash for Not Selling Larger Sizes [View all]
Jake Izzy
May 2013
OP
Well, if they don't want to sell their clothing to 67% of U.S. consumers
The Velveteen Ocelot
May 2013
#2
It's not just that they don't sell those sizes. It is their stated reasons for doing so.
antigone382
May 2013
#49
Thanks, YES. I'm all in favor of "mobs taking away a private corporation's liberty."
TygrBright
May 2013
#26
Got it in one. The freedom to "sell to whatever market" is not/should not be a protected liberty.
TygrBright
May 2013
#50
Yeah, like the average sized guy running the "Fitch the Homeless" campaign...
antigone382
May 2013
#54
Did he use the word "losers"? Or did he just describe his target market? (nt)
Nye Bevan
May 2013
#66
What a stupid campaign. Why can't companies choose which niche they wish to market to?
Nye Bevan
May 2013
#65