Pro-Ellen ralliers surpass One Million Moms on Facebook

[jumptheshadow]

10. The numbers

I scrolled down their FB page a little bit and most of the posts get below 350 "Likes." That tells me they have a smallish base.

The hilarious photo of George Bush hugging a soldier was liked by more than 11,000 people. Probably most of them also like irony.

In the meantime, here's an interesting professional take on this situation:

>>Could it be, too, that our reactions to what we see online may be normalizing a bit? Just because a few people take a stance on something (particularly a wrong-headed one) doesn’t mean companies have to jump. It’s a question asked often at PR conferences: When do you respond to something online? Perhaps companies are getting better at taking a look at the complaint (in)box and reacting in a way that’s both right and strategic.<<

http://www.mediabistro.com/prnewser/the-degeneresjcpenney-controversy-doesnt-play-according-to-script_b33722