Smokers may get temporary break from Obamacare penalties

[happyslug]

25. And that is why it fails as an ad, such people will NOT watch it.

It is to negative to keep people's attention. It is NOT, don't smoke, get laid (a positive message and if you look at most ads on TV most ads are a variation of that theme). It is to much "you smoke, you die" where is the POSITIVE message in that? People want to hear POSITIVE messages. The old TV Cigarette ads had that Positive Message, Basically "Be a real Man, Smoke Marlboro" "Be a real man, walk that mile for a Camel" etc. Being male I ignored the Ads to Females, but most of them were "Be sexy, be attractive, smoke Tiparillos". Notice those ads provide a POSITIVE Message, not a negative message. People avoid negative messages and advertisers know this.


Remember this ads are the product of a Judicial decision based on an agreement between the the Cigarettes makers and the States that sued them for the cost of treating people from the affects of tobacco. Part of that Agreement was the Cigarette makers were to pay for anti-Smoking ads. Big Tobacco did not want an independent group do it (they feared a rehash of the Kick the Habit Campaign), instead you see these High Price, High Expenditure advertisements designed to turn people off WATCHING THE AD. Thus the money is spent. Technically it is an Anti-Smoking ad. That the Ad it is a complete failure in stopping smoking for it was designed to turn people off from watching it is not even mentioned.

This ad campaign disgust me, this money could be spent on ads that WOULD BE EFFECTIVE. One way would be to re-run the Kick the Habit Ads, they were extremely effective, both at getting people to stop smoking and reducing the numbers of non-smokers (and as I said above the reason the Tobacco Companies agreed to ban cigarette ads on TV was to get those Kick the Habit Ads off TV). They were entertaining, did not turn off the intended audience and thus the intended audience heard the message. You are NOT just preaching to the Choir, but to everyone and that is why Big Tobacco want to make these types of ADs NOT Kick the Habit Positive ads and why I hate these type of Ads, they are a waste of Money.