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progressoid

(53,357 posts)
8. Actually TWC started it last year.
Sun Nov 24, 2013, 12:06 AM
Nov 2013
During the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events. The fact is, a storm with a name is easier to follow, which will mean fewer surprises and more preparation.

http://www.weather.com/news/why-we-name-winter-storms-20121001

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