Electronic Cigarettes: New Route to Smoking Addiction for Adolescents

[pnwmom]

71. OF COURSE those sweet alcohol drinks are marketed to young people.

And so are those alcohol drinks that combine alcohol and caffeine. Have you ever been on a college campus?

And nicotine is highly addictive -- more so than caffeine.

http://www.alcoholpolicymd.com/press_room/Press_releases/girlie_drinks_release.htm

CHICAGO – The American Medical Association (AMA) released the results of two nationwide polls today that reveal the extent of underage consumption and marketing exposure to “alcopops” or so-called “girlie drinks.” The AMA expressed concern that hard-liquor brands are using these sweet-flavored malt beverages as “gateway” beverages to attract less-experienced drinkers.

“We're alarmed and concerned with these findings,” said J. Edward Hill, president-elect of the AMA. “The percentage of girls who drink is on the rise faster than boys, and the average age of their first drink is now 13. These troubling trends make the aggressive marketing of so-called alcopops even more dangerous.”

The AMA said the poll results underscore the need for physicians to counsel young patients and parents of adolescent children on alcohol use, health risks and advocate for policies that protect underage youth from the marketing tactics of the alcohol industry. The polls were funded as part of the AMA's partnership with The Robert Wood Johnson Foundation.

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