Pro-Clinton PAC moving in with Jim Messina [View all]

[Beacool]

Source: Politico



By MAGGIE HABERMAN | 1/29/14

The pro-Hillary Clinton super PAC Priorities USA is moving into the offices of its co-chairman, Jim Messina, POLITICO has learned — a move that underscores the level of influence that President Barack Obama’s former campaign manager will have over the group.

Priorities USA, which last week announced that its reconfigured board would be helmed by Messina and former Michigan Gov. Jennifer Granholm, will be situated within the Messina Group in the next few weeks, a source familiar with the move said. Messina is well-known to major donors from his time running Obama’s campaign and brings a level of stature as an adviser to the president.

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The question of how Priorities will conduct its ad-buying took on new interest last week when the campaign rolled out its new board, and Messina confirmed to The New York Times that there will be an analytics element to how the TV spots are bought.

He told the newspaper that he planned to employ some of the tools that were developed during the Obama campaign used to microtarget ads to the universe of persuadable voters, based on a variety of factors, including what shows they were likeliest to be watching.



Read more: http://www.politico.com/story/2014/01/priorities-usa-jim-messina-hillary-clinton-102804.html?hp=l4

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Interesting, this PAC will not only focus on large donors, but also on ad buying. Other than staff salaries, the largest portion of campaign funds are used on TV spots. The Obama campaign was very good at microtargeting ads, in some areas outspending the Republicans by 3 to 1.

This level of organization will be great for the nominee, whether it's Hillary or someone else (if she chooses not to run).