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In reply to the discussion: '60 Minutes' admits error in dubbing noises over quiet Tesla electric car [View all]undiegrinder
(79 posts)21. What you apparently don't know is ...
Any show which calls itself "News" (as "60 Minutes" does) is expected to follow specific rules of ethical journalism designed to prevent the "News" from turning into propaganda.
CBS News has purportedly subscribed to and observed such rules (I believe) ever since it went on the air in 1927. The rules include very specific "do's" and "don'ts" about every aspect of producing the News*, from what's acceptable when shooting an interview to how a segment must be edited.
It's IMPOSSIBLE for anyone working on "60 Minutes" -- including video editors -- to be unaware of, or unfamiliar with, the following from the Radio Television Digital News Association website:
Guidelines for Ethical Video and Audio Editing
The public is greatly affected by how you edit sounds and images for radio and television news stories you put on the air. Photojournalists and editors should exercise the same level of ethical professionalism and accuracy in editing sounds and images as reporters and producers are expected to exercise in their choice of words, soundbites and facts.
Added sounds and music in both television and radio stories have the power of setting the tone for a story and can even change the meaning of the piece. Often the public remembers the visual images in a television story long after they forget the story's narrative. That is testament of the underlying power of "the visual."
RTDNA's Code of Ethics says: "Professional electronic journalists should not manipulate images or sounds in any way that is misleading."
The Code also says journalists should not: "...present images or sounds that are reenacted without informing the public."
The National Press Photographers Association Code of Ethics says: "Editing should maintain the integrity of the photographic images' content and context. Do not manipulate images or add or alter sound in any way that can mislead viewers or misrepresent subjects."
These statements set a foundation for how journalists should think about their responsibility to edit stories in a way that results in stories that are accurate and truthful.
http://www.rtdna.org/content/guidelines_for_ethical_video_and_audio_editing#.UzsBgNhrLmV
IOW, this was no accident. Somebody had to go and find that sound effect, then add it to the soundtrack, then perhaps adjust its volume. It was PURPOSEFUL.
And while it may SEEM like the addtion of one little sound effect is no big deal, why would ANYone even WANT to make a Tesla car sound like some other, noisier vehicle?
The point is: this represents a pretty egregious violation of the rules CBS is supposed to follow and (one hopes) always does its best to.
*This is dramatized in the movie "Broadcast News" where THE major conflict between stars Holly Hunter and William Hurt is that despite their strong mutual attraction, they're also polar opposites on the issue of journlism ethics.
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'60 Minutes' admits error in dubbing noises over quiet Tesla electric car [View all]
Newsjock
Apr 2014
OP
'Oops! I "accidentally" recorded a loud car and dubbed the sound into a news report.'
arcane1
Apr 2014
#1
my reaction too....an audio error!?!...who BIG AUTO company sponsored that segment
Supersedeas
Apr 2014
#93
verwirrt's first post is from the OP: "We should root for the ACA to be repealed!"
red dog 1
Apr 2014
#53
When I was a little kid growing up in San Francisco, I remember seeing a "Tucker Torpedo"
red dog 1
Apr 2014
#57
Did an assistant say, "Hey! The street mike did not pick up. We better add in a replacement sound."
John1956PA
Apr 2014
#6
You gotta admire the chutzpah of the editor, to believe Tesla wouldn't notice or object . . .
Journeyman
Apr 2014
#15
It takes a considerable amount of audacity for 60 minutes to call this an error.
olddad56
Apr 2014
#16
The "errors" 60 minutes have been making all seem to benefit a certain small group
stillwaiting
Apr 2014
#91
"We didn't expect to get caught" -- that makes it a "mistake", not a LIE. nt
eppur_se_muova
Apr 2014
#24
What I love it that the Tesla is becoming a status symbol for the 1% here in L.A.
SunSeeker
Apr 2014
#34
If I was a sounderstanding engineer, every car sound would come from Bullitt
AngryAmish
Apr 2014
#81
''News outlets paste stock audio and video footage into news stories all the time.''
DeSwiss
Apr 2014
#59
They need one of those disclaimers that the rest of the fictional programs have
Doctor_J
Apr 2014
#78
Oh, no...not 60 minutes! Just can't trust any media or journalists anymore. nt
kelliekat44
Apr 2014
#84