Harley-Davidson introduces electric motorcycle

[KansDem]

22. But what about the trademarked Harley-Davidson sound?

Sound logos[edit]

The sound logo is one of the tools of sound branding, along with the jingle, brand music, and brand theme. A sound logo (or audio logo or sonic logo) is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commercial. It can be seen as the acoustic equivalent of a visual logo. Often a combination of both types of logo is used to enforce the recognition of a brand. An example is the T-Mobile logo and ring tone composed by Lance Massey, or the Intel logo composed by Walter Werzowa.[2]

The sound logo leads to learning effects on consumer's perception of a certain product. A melody is the most memorable sequence of sound, since, when a melody starts, the human brain automatically expects the ending. However, some brands realise the importance the sound their brand can make and attempt to capitalize on its own uniqueness. A good example here is motorcycle brand Harley Davidson, which, in 1994, filed a sound trademark application for its distinctive V-twin engine sound. It realised that if it could capture its own sound, it could distinguish the brand at every point of customer interaction.[3] The most essential qualities of a sound logo are uniqueness, memorability, and flexibility.

http://en.wikipedia.org/wiki/Sound_trademark

Will it be able to re-create "The Sound" with its electric motorcycle?