NFL to Coldplay: Pay to Play the Super Bowl

[rpannier]

44. They do that in overseas markets as well

They wanted sports channels in Korea to pay premium fees to show the games
They got some positive response after the Steelers won the Super Bowl (Hines Ward)
But the following year, no network would pay that money.
The games start between 1 and 3 am on a Monday morning.
Very few people are going to be up and it's the first day of the week
So they were told to pound sand.
Had they accepted a little less money for tape delay showings like the NCAA does for basketball they could have made some money

Many cable companies in Seoul get AFN (Armed Forces Network) which shows the games live and in tape delay
So, there is little-to-no market in Seoul for networks to show the games