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In reply to the discussion: Scottish independence: Voting under way in referendum [View all]merrily
(45,251 posts)In the height of the Kerry Presidential campaign, I took a look at the website of the Republican Party and the website of the Democratic Party. The Democratic Party's website featured Kerry--big photo on the home page-- and the lofty things Democrats want (in theory?).
Action items were few and not prominent. Maybe, there were none. I don't recall exactly now. But, at the time, the difference struck me between the eyes because in....
The Republican Party's website featured, on the first page "What you can do" with links to more info on each item. Contact info for newspapers in every locale and sample letters to the editor, contact info for call in radio and TV programs, contact info for every locale for people to volunteer to phone bank or GOTV. Very specific, very organized, very clear.
People speculate and/or study that rightists and leftists have different kinds of brains. Dunno, but those websites sure had entirely different approaches.