Obama: It’s time for Augusta golf club to admit women members

[MADem]

108. You think those corporations would continue to sponsor without the ability to advertise on network

TV? I don't think so. They'd leave. Where would the prize money come from? I don't think even the wealthy membership of Augusta would be thrilled at having to pony up millions every year to carry that weight, and the corporations do want bang for their buck. Having the nation regard them as sexist, neanderthal shitheads is hardly "bang for the buck." CBS, or ABC, or any of the over-the-air networks that are fulfilling an EXISTING contract with Augusta aren't going to continue to carry them along without any hope of advertising revenue. They'll kick it to a crappy cable affiliate as soon as they are able, one of the minor ESPNs, perhaps, or the little watched CNN SPORT, and use that network time to run Leave it to Beaver reruns with assorted national and regional advertising where they can at least make a few bucks. Over time, the cachet of the contest would fade because it's all about the money, as other clubs sense a vacuum and start offering bigger prize money with the cachet of inclusion in their membership roles.

Those golfers like the cash--that's why they are there. It's the ONLY reason why they are there--see? It's big dough: http://www.augusta.com/masters/story/blog/2012-masters-tournament-prize-money. Even the very last loser gets a sweet payday. The Green Jacket shit is cutesy, but if there's no money associated with it, it would lose steam and dry up.

All that needs to happen is for Magic Johnson or Bill Gates or Oprah Winfrey or some other stinking rich So and So to schedule a tournament at a top-ranked club--maybe even a brand new one, with a super-duper course full of challenges and a clubhouse full of amenities with double the prize money on the same weekend, with double money for even the last place finisher, and there would be desertions like no one has seen since the Iraqi Army fell apart during Saddam's last stand. They'd be lucky if "The Masters" would draw the very bottom ranked golfers, and no one would give a shit.

There's nothing "awesome" about discrimination.