"Rural Democrats: Party Ignored Us, Suffered the Consequences" - Rollcall [View all]

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Democrats in rural America have a blunt message for the rest of their party: We saw the electoral disaster coming — and it’s your fault.

Strategists and party officials say their warnings about the party’s lackluster outreach to rural voters went unheeded by Democratic leaders for years, culminating in this month’s shock defeat to Donald Trump. A presidential candidate who actually performed poorly in many cities and suburbs nonetheless scored an upset victory because of a surge in support from small towns and rural areas.

To these old Democratic political hands — many of whom hail from well outside the cities where most party professionals live — the outcome would have been preventable if the party had developed and sustained an effort to win over these voters. Instead, they say a Democratic Party that focused on only the urban and suburban vote either ignored rural America entirely or badly mishandled the outreach it did undertake.
“The Democratic Party ceded rural America to the Republicans quite some time ago,” said Vickie Rock, a member of the Nevada State Democratic Central Committee from rural Humboldt County. “They invested nothing, they built no bench. They don’t even send out signs anymore, which is a staple of rural politics.

“All Trump had to do was peel off a small percentage of urban votes, and he was going to win,” Rock said. “Because he already had, in his back pocket, rural America.”
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“When they do show up, it’s 22-year-old kids from the Ivy League,” Sadler said. “And they’re telling you what do, as opposed to stopping and listening.”

To these strategists, the Democratic Party has become captive by a set of city-dwelling political professionals who personally don’t understand the important differences of urban versus rural campaigns. It’s a blindness that led them to dismiss the results of successive midterm elections, electoral wipeouts that many Democrats believed was mostly a consequence of the party’s urban base failing to turn out.

“The brilliant ones at top know better,” said Nancy Larson, a member of the Minnesota Democratic-Farmer-Labor Party. “And they come down and say, ‘This is what you do, this is what you say, this is what you have your candidates do, and don’t stray from this.’”

Larson added: “They talk about the messages that worked in very urban areas, where you have a million people or more. But they don’t know how to talk about ordinary people.”

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