MSNBC’s Collapse Began With The Departure of Keith Olbermann [View all]

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MSNBC’s Collapse Began With The Departure of Keith Olbermann

MSNBC’s ratings have plunged this year, and the the domino effect of bad decisions that have killed the network’s ratings began with the departure of Keith Olbermann.

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Olbermann suggested that the network is in a state of collapse, and the second quarter ratings for 2013 have proven him right. MSNBC’s primetime is down 16% overall, and 12% with younger viewers. The primetime numbers for individual programs are even worse.

All In With Chris Hayes has been a complete ratings disaster. Hayes has lost 28% of The Ed Show’s viewers, and he is down 10% from Ed Schultz’s ratings with younger viewers. Hayes’ ratings struggles have led to Rachel Maddow having her worst quarter since 2008. Maddow’s struggles have led to Lawrence O’Donnell losing 15% of his total viewers, and 22% of his younger viewers.

MSNBC’s ratings decline can be traced back to three bad decisions.

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Full article here: http://www.politicususa.com/2013/07/12/msnbcs-collapse-began-departure-keith-olbermann.html