Real food that DOES NOT POISON the very land we grow our it on. Real food that does NOT add to the farm waste and run off that kills our waterways. Real food that does not harm or kill bees, lady bugs or birds and reptiles.
There was a story a couple of years ago of watermelons exploding on the vine. Watermelons will explode if they are rotting but this usually doesn't happen until after they are picked. It happened in China and they think it was an excessive amount of growth hormone applied to them that made them explode. This same thing could have happened here in the US considering the amounts of unnecessary chemicals and poisons the "Conventional farmer" uses. I know plenty of "Conventional farmers" and those are mostly likely the type of farmers who are having problems with the new movement for natural, real food. It's competition they don't want.
I use to be a "Conventional farmer" too. And it is much easier than trying to raise crops using natural methods. That is why they do it. Because it is easier to dump a few bags of chemicals into the soil than to build up the soil, year after year with compost. It's easier to spray poisonous pesticides than to figure out what and when to grow to avoid things like stink bugs.
Do you know all the horrible things "Conventional farmers" have learned to do to chickens to get eggs from them? Beside the tiny spaces the stacks of caged chickens endure, they give them arsenic to turn their egg yolks yellow and to make them grow faster. I knew a guy who was written up in our local paper for discovering that if he just made his chicken cages a several inches larger his chickens laid more eggs. So, I asked him how many more eggs would he get if he just let his chickens outside to roam. He turned away and never answered. Sometimes "Conventional farmers" do the horrible things they do to their animals only because that is how they were taught and they don't ever consider the welfare of the animal.
That's another thing, "Conventional farmers" have to be partial psychopaths to go on torturing animals year after year. When I was a "Conventional farmer", I didn't raise animals. I didn't want to have cage my chickens and confine my sheep and pigs all day. I didn't want to then have to pump them up with antibiotics, hormones and chemicals in order to get any production. It took all the fun out of raising animals to know I would have to make these animals suffer until their short lives were terminated. Then I discovered there was another way and it is so much more fun and interesting.