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PuraVidaDreamin

(4,514 posts)
2. This essay, despite its description of our grim reality, is quite beautiful.
Sat Dec 21, 2013, 08:24 AM
Dec 2013

I love how his words flow.

"Consumerism, in the U.S. and elsewhere, is one of the few activities in the capitalist paradigm whereby fantasy and human libido merge (albeit a facsimile thereof). The mall, the big box store, even upscale stores and department stores are phantasmagoric agoras, much like the fairways of old style roving carnivals wherein the modus operandi of carnies was to bamboozle gullible, repressed rubes by bait-and-switch scams involving the commodification of curiosity and desire.

The social repression, attendant atomization and ennui inherent to existence in the corporate/consumer age give rise to a form of a pent-up longing for release. And that is where the bait-and-switch comes in, vis-à-vis Edward Bernay’s and his mercenary misappropriation of his uncle, Sigmund Freud’s theories regarding the dreamscape of desire (i.e., Eros)."

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