"What killed the liberal radio star?" - Answer: Corporate Sponsor Boycott [View all]
This is a pretty good piece, but it does ignore the elephant in the room that corporate sponsors have often boycotted progressive media. A few years ago, a confidential ABC was disclosed that showed several sponsors specifically boycotting progressive shows. Conversely, Fox News and Rush Limbaugh get a significant amount of money from corporate sponsors and the 1 percent who are eager to support the spread of these viewpoints.
http://www.nydailynews.com/opinion/killed-liberal-radio-star-article-1.1557670
Next week, when WWRL 1600 AM flips its format from progressive talk to Spanish-language music and talk, New York will have no left-leaning commercial talk station for the first time in decades an ironic development just as an unabashedly liberal mayor and City Council are set to take office.
Its not as if liberal voices will vanish noncommercial stations like WBAI and WNYC are still alive and kicking but they cant replace the local flavor and crackling energy of commercial radio, where shows move more quickly to accommodate the ads.
The changeover at WWRL comes as a personal blow: I was the morning drivetime host at the station from June 2008 through October 2010. Sad to say, the steady elimination of progressive radio from the airwaves is part of a nationwide crisis facing commercial radio.
In Los Angeles, the last remaining all-liberal talk station, KTLK, will do an about-face and start airing only conservative talkers on Jan. 1. Ditto for KNEW in San Francisco. Last November, progressive stations in Portland, Ore., and Seattle switched to all-sports formats.