The Science of Why We Don't Believe Science [View all]
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"A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point." So wrote the celebrated Stanford University psychologist Leon Festinger (PDF), in a passage that might have been referring to climate change denialthe persistent rejection, on the part of so many Americans today, of what we know about global warming and its human causes. But it was too early for thatthis was the 1950sand Festinger was actually describing a famous case study in psychology.
Festinger and several of his colleagues had infiltrated the Seekers, a small Chicago-area cult whose members thought they were communicating with aliensincluding one, "Sananda," who they believed was the astral incarnation of Jesus Christ. The group was led by Dorothy Martin, a Dianetics devotee who transcribed the interstellar messages through automatic writing.
Through her, the aliens had given the precise date of an Earth-rending cataclysm: December 21, 1954. Some of Martin's followers quit their jobs and sold their property, expecting to be rescued by a flying saucer when the continent split asunder and a new sea swallowed much of the United States. The disciples even went so far as to remove brassieres and rip zippers out of their trousersthe metal, they believed, would pose a danger on the spacecraft.
http://www.motherjones.com/politics/2011/03/denial-science-chris-mooney