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truth2power

(8,219 posts)
9. Back in early '08, during the Primaries, a colleague approached me at work...
Sun Jul 21, 2013, 11:22 AM
Jul 2013

He was all excited about Obama. I remember telling him, "Obama makes all-purpose speeches".

Here's something to be pondered:

http://www.truthdig.com/report/item/20090503_buying_brand_obama/

A column by Chris Hedges, from 2009

Buying Brand Obama

Barack Obama is a brand. And the Obama brand is designed to make us feel good about our government while corporate overlords loot the Treasury, our elected officials continue to have their palms greased by armies of corporate lobbyists, our corporate media diverts us with gossip and trivia and our imperial wars expand in the Middle East. Brand Obama is about being happy consumers. We are entertained. We feel hopeful. We like our president. We believe he is like us. But like all branded products spun out from the manipulative world of corporate advertising, we are being duped into doing and supporting a lot of things that are not in our interest.

>snip

The Obama campaign was named Advertising Age’s marketer of the year for 2008 and edged out runners-up Apple and Zappos.com. Take it from the professionals. Brand Obama is a marketer’s dream. President Obama does one thing and Brand Obama gets you to believe another. This is the essence of successful advertising. You buy or do what the advertiser wants because of how they can make you feel. <emphasis added>

More at link...

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