Cenk Explains Why Money Trumps Everything on GMOs

[KurtNYC]

2. I have worked on big budget ad campaigns and with a budget over $50 mil

part of the package for the advertiser is lots of polling to see how much the needle is moving. You see evidence of this in national elections when a candidate stops ads in a certain state -- they do so because they know, beyond the margin of error, that they are either going to win the state or it is unwinnable. With enough data, the advertiser can know how much they have to spend to get to 51%. It is likely that "No on 37" had even more funds available but simply stopped when they got to 51%. The final vote tally was:

Yes: 48.6%
No: 51.4%

But on the issue of GMOs, the battle has moved on. As in other areas (Market Basket and the Boycott of Staples, who are now closing 225 stores btw), consumers have discovered that they have the power to punish and reward. We are never "getting money out of politics" because the mechanism to do so doesn't exist. It is like asking for speeding tickets to be written at a NASCAR race. Money IS king but the good news is that the money in the hands of consumers is their vote for what they want the future to be. And collectively that is tons of money.

The fight against GMO labeling is the fight to keep consumers from having a choice about what they put into their bodies. Support for labeling cuts across the political spectrum with some polls showing as much as 90% of consumer in favor of labeling.