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RBInMaine

(13,570 posts)
15. Good ! Get on BRUTAL OFFENSE and STAY THERE ! It's a great ad because:
Mon May 14, 2012, 07:50 PM
May 2012

It amplifies the narrative that RoMONEY is UNLIKEABLE, UNTRUSTWORTHY, and a HEARTLESS CORPORATE TOADIE. So it is a great sustainable line of attack that they must continue on to election day over and over and over again. It is great because it uses MIDDLE CLASS BLUE COLLAR WHITE MALES who are REAL people and very sincere. This is a constituency with which we need to make futher inroads. The script is great and REAL. The graphics are REAL and very hard-hitting. It makes the viewer angry. These victims look and sound like ANY American we might have in our family. It evokes emotion on a very GUT level.

Very importantly, it destroys RoMONEY's credibility on the economy and reinforces Obama's CREDENTIALS and value differences on their approaches to the economy. The economy is what Mitt is trying to tout as his strong suit. This ATTACKS HIS CREDIBILITY on his number one selling point. IT IS A BRILLIANT AD !

They should make 60-second and 30-second versions and run it EVERYWHERE and ENDLESSLY.

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