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In reply to the discussion: If Clinton Is So Sure She Will Win, Why Does She Need To Mislead Us About The Popular Vote? [View all]azurnoir
(45,850 posts)partial list of propaganda techniques more at link
Specific techniques[edit]
Scholars have identified many standard techniques used in propaganda and persuasion.[2]
Ad hominem
A Latin phrase that has come to mean attacking one's opponent, as opposed to attacking their arguments.
Ad nauseam
This argument approach uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. This approach is more effective alongside the propagandist limiting or controlling the media.
Appeal to authority
Appeals to authority cite prominent figures to support a position, idea, argument, or course of action.
Appeal to fear
Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination of the German people.
Appeal to prejudice
Using loaded or emotive terms to attach value or moral goodness to believing the proposition.
Bandwagon
Bandwagon and "inevitable-victory" appeals attempt to persuade the target audience to join in and take the course of action that "everyone else is taking."
Inevitable victory: invites those not already on the bandwagon to join those already on the road to certain victory. Those already or at least partially on the bandwagon are reassured that staying aboard is their best course of action. (e.g., "The debate is over. Nearly everyone who matters agrees with me.."
Join the crowd: This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
"Getting What He Deserves" American anti-Catholic cartoon from Heroes of the Fiery Cross 1928.
Beautiful people
The type of propaganda that deals with famous people or depicts attractive, happy people. This suggests if people buy a product or follow a certain ideology, they too will be happy or successful. (This is used more in advertising for products, instead of political reasons.)
Big Lie
The repeated articulation of a complex of events that justify subsequent action. The descriptions of these events have elements of truth, and the "big lie" generalizations merge and eventually supplant the public's accurate perception of the underlying events. After World War I the German stab in the back explanation of the cause of their defeat became a justification for Nazi re-militarization and revanchist aggression.
Black-and-white fallacy
Presenting only two choices, with the product or idea being propagated as the better choice. (e.g., "You're either with us, or against us...."
Cherry picking (fallacy) or Selective truth
Richard Crossman, the British Deputy Director of Psychological Warfare Division (PWD) for the Supreme Headquarters Allied Expeditionary Force (SHAEF) during the Second World War said "In propaganda truth pays... It is a complete delusion to think of the brilliant propagandist as being a professional liar. The brilliant propagandist is the man who tells the truth, or that selection of the truth which is requisite for his purpose, and tells it in such a way that the recipient does not think he is receiving any propaganda... [...] The art of propaganda is not telling lies, but rather selecting the truth you require and giving it mixed up with some truths the audience wants to hear."[3]
Classical conditioning
All vertebrates, including humans, respond to classical conditioning. That is, if A is always present when B is present and B causes a physical reaction (e.g. disgust, pleasure), then when presented with object A in the absence of B, that same reaction will be experienced.
Cognitive dissonance
People desire to be consistent. Suppose a pollster finds that a certain group of people hates his candidate for senator but loves actor A. They use actor A's endorsement of their candidate to change people's minds because people cannot tolerate inconsistency. They are forced to either dislike the actor or like the candidate.
Common man
The "plain folks" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the target audience. Propagandists use ordinary language and mannerisms (and clothe their message in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms."[4] For example, a politician speaking to a Southern United States crowd might incorporate words such as "Y'all" and other colloquialisms to create a perception of belonging.
Cult of personality
A cult of personality arises when an individual uses mass media to create an idealized and heroic public image, often through unquestioning flattery and praise. The hero personality then advocates the positions that the propagandist desires to promote. For example, modern propagandists hire popular personalities to promote their ideas and/or products.
Demonizing the enemy
Making individuals from the opposing nation, from a different ethnic group, or those who support the opposing viewpoint appear to be subhuman (e.g., the Vietnam War-era term "gooks" for National Front for the Liberation of South Vietnam aka Vietcong, or VC, soldiers), worthless, or immoral, through suggestion or false accusations. Dehumanizing is also a termed used synonymously with demonizing, the latter usually serves as an aspect of the former.
World War I poster by Winsor McCay, urging Americans to buy Liberty Bonds
Dictat
This technique hopes to simplify the decision making process by using images and words to tell the audience exactly what actions to take, eliminating any other possible choices. Authority figures can be used to give the order, overlapping it with the appeal to authority technique, but not necessarily. The Uncle Sam "I want you" image is an example of this technique.
Disinformation
The creation or deletion of information from public records, in the purpose of making a false record of an event or the actions of a person or organization, including outright forgery of photographs, motion pictures, broadcasts, and sound recordings as well as printed documents.
Door-in-the-face technique
Is used to increase a person's latitude of acceptance. For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal.
Euphemism
A euphemism is a generally innocuous word or expression used in place of one that may be found offensive or suggest something unpleasant.
Euphoria
The use of an event that generates euphoria or happiness, or using an appealing event to boost morale. Euphoria can be created by declaring a holiday, making luxury items available, or mounting a military parade with marching bands and patriotic messages.
Exaggeration
An exaggeration (or hyperbole) occurs when the most fundamental aspects of a statement are true, but only to a certain degree. It is also seen as "stretching the truth" or making something appear more powerful, meaningful, or real than it actually is. Saying that a person ate 20 spring rolls at a party when they actually ate 7 or 8 would be considered an exaggeration.
Fear, uncertainty, and doubt
An attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs.
Flag-waving
An attempt to justify an action on the grounds that doing so will make one more patriotic, or in some way benefit a group, country, or idea. The feeling of patriotism this technique attempts to inspire may not necessarily diminish or entirely omit one's capability for rational examination of the matter in question.
The Finnish Maiden - personification of Finnish nationalism
Foot-in-the-door technique
Often used by recruiters and salesmen. For example, a member of the opposite sex walks up to the victim and pins a flower or gives a small gift to the victim. The victim says thanks and now they have incurred a psychological debt to the perpetrator. The person eventually asks for a larger favor (e.g., a donation or to buy something far more expensive). The unwritten social contract between the victim and perpetrator causes the victim to feel obligated to reciprocate by agreeing to do the larger favor or buy the more expensive gift.
Framing (social sciences)
Framing is the social construction of a social phenomenon often by mass media sources, political or social movements, political leaders, or other actors and organizations. It is an inevitable process of selective influence over the individual's perception of the meanings attributed to words or phrases.
Gish Gallop
Bombarding a political opponent with obnoxiously complex questions in rapid fire during a debate to make the opponent appear to not know what they are talking about.
Glittering generalities
Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect. (e.g., the advertising campaign slogan "Ford has a better idea!"
Guilt by association or Reductio ad Hitlerum
This technique is used to persuade a target audience to disapprove of an action or idea by suggesting that the idea is popular with groups hated, feared, or held in contempt by the target audience. Thus if a group that supports a certain policy is led to believe that undesirable, subversive, or contemptible people support the same policy, then the members of the group may decide to change their original position. This is a form of bad logic, where A is said to include X, and B is said to include X, therefore, A = B.
Half-truth
A half-truth is a deceptive statement that includes some element of truth. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade, blame, or misrepresent the truth.
Intentional vagueness
Generalities are deliberately vague so that the audience may supply its own interpretations. The intention is to move the audience by use of undefined phrases, without analyzing their validity or attempting to determine their reasonableness or application. The intent is to cause people to draw their own interpretations rather than simply being presented with an explicit idea. In trying to "figure out" the propaganda, the audience forgoes judgment of the ideas presented. Their validity, reasonableness and application may still be considered.
Labeling
A euphemism is used when the propagandist attempts to increase the perceived quality, credibility, or credence of a particular ideal. A dysphemism is used when the intent of the propagandist is to discredit, diminish the perceived quality, or hurt the perceived righteousness of the individual. By creating a label, category, or faction of a population, it is much easier to make an example of these larger bodies, because they can uplift or defame the individual without actually incurring legal-defamation. Labeling can be thought of as a sub-set of guilt by association
https://en.wikipedia.org/wiki/Propaganda_techniques