You may have beaten us back with an assist from the corporate media, but ...,

[NJCher]

74. as a communication expert

I am a professor of communication and also have been a practitioner (public relations, marketing) for some of the world's largest corporations. Repetition is the key. You may have heard it, but you're paying attention. Most people don't.

As people get closer to the election, they start paying more attention.

One of the many things I've admired about Bernie is how rigorously he stuck to his message. He never deviated; he was very clear. The fact that he educated the public, along with Occupy Wall Street, is due to the single-minded nature of his message.

In case you are wondering what happens when the message varies too much, it is confusion. The candidate or "sender," as we call it in communication, muddies the waters and there is no clear picture.


Cher