Fairytale - The Lincoln Project

[Hekate]

7. Check out their website. Get on their mailing list. Read past statements. Answer: targeting

Sometimes micro-targeting, you know, the old “audience of one” ploy that all of Trump’s toadies use, where the only person they are talking to is Trump himself. TLP gets under his skin very personally, and the ad-buy for those is Washington, DC.

The Lincoln Project people are not targeting blue states, because that would be a waste of time and money. The majority of Californians are voting for Biden, guaranteed. It’s up to Democrats to bring Democratic messages to Democrats. People who are so deep into Trumpism it amounts to a cult, are likewise a waste of time and money.

Instead, they are working the margins in places Hillary lost on the margins. They are working the Electoral College. They are working at peeling away just enough voters to make this work, to make Trump lose — and now they’re working on choice Senators like Graham and McConnell.

Lucky us, we get to see a lot of TLP ads posted at DU, but believe me, we are not their target. Occasionally someone here complains that TLP has not addressed this or that pet Democratic issue, only to be reminded: they’re not targeting Democrats.

I’m currently reading Rick Wilson’s second book, “Running Against the Devil,” and I recommend it. It was published in January of this year, so the Pandemic is missing from his calculations, but OTT very informative.