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KurtNYC

(14,549 posts)
12. It is not a PSA but rather an ad for banks in Belgium
Thu Jan 31, 2013, 12:35 PM
Jan 2013

who claim to offer more secure banking than... (?) It is a sales pitch kind of like the old vacuum cleaner salesmen who would thorw dirt on your carpet when you open the door for them and then offer to clean it up.

These bogus viral ads are becoming more common because they are effective at fooling people into thinking they are something other than ads. The most radically successful one so far was the 'security cameras catch acts of kindness' one which is an ad for Coca-cola

http://www.huffingtonpost.com/2012/06/14/coke-commerical-security-camera-look-world-differently_n_1596706.html

We can thank "Matt" 'dancing-like-I-am-about-to-pee-myself' guy for popularizing this. He cut a series of them as ads for Cadbury's Stride gum. They are so effective that if you watch them on YouTube you get ad before you can see them -- in other words you get an ad in front of an ad.



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